We Can and SAS host Marketing Automation Day 2026

We Can and SAS are hosting Marketing Automation Day 2026 on Tuesday 8 December, from 13:00 to 17:00, at the SAS Institute in Huizen. We Can hosts this year's edition, organised together with SAS.

The premise is simple. 2026 was the year every tool added AI. 2027 is the year it becomes standard. This edition looks at what that shift means in practice, from strategy to platform, for the teams who run marketing automation day to day.

The afternoon brings four perspectives together in one room: strategy, practice, legal and platform. Andy Austin opens with the keynote, The AI-Powered Future of Marketing. A customer session looks at AI in practice, from ambition to reality. Elfahmi el Bouazati covers the legal side: the AI Act, data and trust. A SAS session shows how AI becomes part of a modern marketing automation platform, from data to decision to action. A closing panel works through the questions attendees send in when they register. More speakers will be announced.

Marketing Automation Day is for marketing and IT professionals who work with CRM and marketing automation every day. Seats are limited to 95.

Registration is open at marketingautomationmasters.com. When the afternoon is full, you can join the waiting list.