ELAINE
ELAINE, by artegic, is a German marketing automation platform for realtime, behaviour-driven email and cross-channel marketing.
ELAINE is a technology partner of We Can for marketing automation.
What we use ELAINE for
Concrete capabilities we put to work for clients.
- ✓Realtime, behaviour-driven email and cross-channel campaigns
- ✓Transactional and lifecycle messaging from one platform
- ✓Personalisation at send time based on live data
- ✓Marketing automation that meets strict European data requirements
How We Can works with ELAINE
We assess whether ELAINE fits your automation needs, data setup, and compliance requirements.
We set up journeys, templates, data connections, and realtime triggers with your team.
We manage campaigns, deliverability, and optimisation after go-live.
When ELAINE fits
- Realtime, behaviour-driven messaging is central to your marketing
- European data handling and compliance are hard requirements
- You combine transactional and marketing messaging in one operation
Our advice is vendor-agnostic. We assess every relevant platform for your situation, and our recommendation can also be that another setup, or no new tool at all, serves you better.
Frequently asked about ELAINE
What is ELAINE?
ELAINE is a marketing automation platform by the German company artegic. It focuses on realtime, behaviour-driven email and cross-channel marketing, including transactional messaging, with European data handling standards.
What does We Can do with ELAINE?
We Can advises on, implements, and manages ELAINE: the fit assessment, journey and template setup, data connections and realtime triggers, and ongoing campaign and deliverability management.
When does ELAINE fit?
ELAINE fits organisations where realtime, behaviour-driven messaging and strict European data requirements come together. For broader suite needs, Marigold or SAS CI 360 can fit better. The recommendation follows your requirements, not a vendor preference.
