Selligent by Zeta
Selligent, now part of Zeta, is a relationship marketing platform for email marketing, personalisation, and cross-channel campaign automation.
Marigold (Selligent) is a technology partner of We Can for marketing automation.
What we use Selligent by Zeta for
Concrete capabilities we put to work for clients.
- ✓Email marketing and cross-channel campaign automation
- ✓Personalisation based on customer profiles and behaviour
- ✓Lifecycle programs: welcome, retention, and win-back journeys
- ✓Campaign reporting and deliverability management
How We Can works with Selligent by Zeta
We assess your campaign operation and whether Marigold fits your channels, volumes, and team.
We set up data feeds, journeys, templates, and integrations, and migrate existing programs.
We run campaigns with your team and keep deliverability, journeys, and reporting healthy.
When Selligent by Zeta fits
- Email and lifecycle marketing are core channels for you
- You want proven automation without an enterprise analytics suite
- Personalisation matters but your team needs a workable, manageable tool
Our advice is vendor-agnostic. We assess every relevant platform for your situation, and our recommendation can also be that another setup, or no new tool at all, serves you better.
Frequently asked about Selligent by Zeta
What is Marigold (Selligent)?
Marigold is a relationship marketing suite for email marketing, personalisation, and cross-channel campaign automation. Selligent technology is part of its heritage, and the platform is widely used for lifecycle marketing in Europe.
What does We Can do with Marigold?
We Can advises on, implements, and manages Marigold: data feeds, journey and template setup, integrations, migration of existing programs, and ongoing campaign and deliverability management.
When does Marigold fit?
Marigold fits organisations where email and lifecycle marketing are core channels and the team wants a proven, workable automation platform. For deeper analytics and orchestration needs, SAS CI 360 can fit better. We recommend based on your situation, not on a vendor preference.
