Marketing Automation Masters 2026

The 2026 edition of Marketing Automation Masters took place in early June, with the classic salon boat Dame van Amstel as its setting. Marketing Automation Masters is a joint initiative of SAS and We Can Marketing: an event where marketing automation professionals exchange knowledge on strategy, campaigns, and the technology behind them, in a small and focused setting.

The programme combined practical sessions with room for real conversation between practitioners. No vendor pitches, but cases, questions, and the day-to-day reality of making marketing automation work inside an organisation.

Marketing Automation Masters is part of the knowledge programme that We Can and SAS run together. More information about the event series is available at marketingautomationmasters.com, and photos and takeaways from this edition will follow here.