SAS Customer Intelligence 360
SAS Customer Intelligence 360 (CI 360) is a marketing automation platform for data-driven segmentation, journey orchestration, and personalised campaigns.
SAS is a technology partner of We Can, and CI 360 is our primary platform for CRM and marketing automation.
What we use SAS Customer Intelligence 360 for
Concrete capabilities we put to work for clients.
- ✓Data-driven segmentation and customer journey orchestration
- ✓Personalised, multi-channel campaigns triggered by real behaviour
- ✓Connecting customer data to activation across email, web, and mobile
- ✓Analytics on campaign performance and customer value
How We Can works with SAS Customer Intelligence 360
We assess your CRM and automation landscape and design the use cases where CI 360 creates value.
We implement CI 360: data connections, journeys, campaigns, and channel integrations, tested with your team.
We run and optimise the automation engine: new journeys, experiments, and performance management.
When SAS Customer Intelligence 360 fits
- Your customer data is rich but campaigns are still built manually
- You need journey orchestration across several channels
- Analytics depth matters as much as campaign execution
Our advice is vendor-agnostic. We assess every relevant platform for your situation, and our recommendation can also be that another setup, or no new tool at all, serves you better.
Frequently asked about SAS Customer Intelligence 360
What is SAS Customer Intelligence 360?
SAS Customer Intelligence 360 (CI 360) is a customer intelligence and marketing automation platform. It combines data-driven segmentation, journey orchestration, and personalised multi-channel campaigns with the analytical depth SAS is known for.
What does We Can do with SAS CI 360?
We Can advises on, implements, and manages SAS CI 360. CI 360 is our primary platform for CRM and marketing automation: we design the use cases, build the journeys and integrations, and manage and optimise the engine after go-live.
Is SAS CI 360 right for my organisation?
CI 360 fits organisations with substantial customer data that want journey orchestration and analytical depth. For lighter automation needs, platforms such as Marigold can fit better. Our advice is platform-agnostic where it matters, so the recommendation follows your situation.
